2026 Agenda Preview

This year's keynote theatre is unplugging all of the most important ideas in events with the most important people in the industry!

Vision-setting panels with industry leaders on talent, innovation, and strategy. 

Keynote session with Stephanie Sword-Williams and a LIVE podcast recording!

This year’s AI & Data Zone dives deep into the tech shaping tomorrow’s events.
Discover how artificial intelligence, automation, and smart analytics are driving efficiency, creativity, and ROI across the industry.

Expect hands-on panels, real-world case studies, and a keynote that shows AI isn’t just on the horizon, it’s already transforming the way we plan, deliver and measure events.

The Agency Hub is where the business of creativity meets real commercial growth.
Join agency founders, freelancers, and creative directors as they unpack how to win work, retain talent, and redefine value in 2026.
From pitching and profitability to purpose and partnerships, this is where honest agency conversations happen.

Welcome to Exhibition HQ, the home of organisers, marketers, and brands looking to reimagine themselves on the show floor.

Expect bold discussions on exhibitor ROI, event design, hosted buyer debates, and the evolving role of technology in exhibition events.
If you run a show, this is where you’ll find your people (and your next great idea).

Sustainability, inclusion, well-being, and impact all come together here.

People & Planet is your space to explore how events can drive positive change, through action, not just conversation.
Join the experts, the disruptors, and the doers rethinking what responsible event planning really means in 2026.

London Calling is where the capital’s best venues, suppliers, and planners come together to celebrate innovation in the city that sets the standard. 
From immersive venues to destination marketing, discover what makes London one of the world’s most exciting event backdrops.

Big ideas, local flavour, global influence.

Step into the Brand Experience Lab, where creativity and strategy collide.
Here, you’ll find sessions on experiential design, internal communications, global activations, and the science of audience engagement.
From concept to execution, this is where brands learn how to make moments that matter.

On Day 1, it's the Association Theatre that brings together the full association and not-for-profit community, from membership bodies to institutional organisers, to share strategies for engagement, advocacy, and impactful event delivery.

New for 2026, Day 2 flips the format. It’s entirely dedicated to hands-on workshops designed to equip you with practical tools, tested frameworks, and new approaches you can apply straight away.

Curated by the Meetings Industry Association, this theatre explores best practice, standards, and innovation across the UK’s meeting and venue landscape.
Join experts and meetings industry leaders for focused discussions on operational excellence, accreditation, and the evolving needs of planners and suppliers.
Professional, practical, and packed with takeaways.