Sophie has spent the last decade driving the trajectory of two of the world’s most influential B2B event brands - Shoptalk and Money20/20 - transforming them into cultural phenomena. She has become known for a specific kind of alchemy: fusing customer outcomes at massive scale with experiences that feel bespoke, beautiful and unforgettable.

Sophie's track record is one of constant reinvention and commercial success. As Global President of Shoptalk (the "Super Bowl of Retail"), she led the launch of the biggest 1:1 meetings program in the world: a system that democratised curated networking at scale, allowing tens of thousands of attendees to find their way to the most salient conversations and connections. She added over $30M of revenue to the brand in less than three years, including two at-scale launches. Before that, she spent six years building Money20/20 Europe, guiding it from launch into the continent’s dominant fintech stage.

Now, in her role as the CEO of For Real Events, Sophie partners with leaders to create event brands that define their categories. A self-described "magpie," she borrows from theatre, festivals, hospitality and modern art to create environments where brands like Google, LVMH and Nike do their most important business. The result is a signature style of leadership described by industry analyst Julius Solaris as unique: "It is rare to encounter so much talent and ability to deliver in one event professional".