Sophie is an experienced event marketer, having worked with a number of respected organisers specialising in launch events. Over her career, she has launched 11 trade and enthusiast events in sectors as diverse as healthcare management, AI and gaming.
Sophie has first-hand experience in the power of customer insight to shape event strategies that deliver sustainable growth. She is passionate about the role of customer experience in the future of exhibitions.
She leads the operational teams at Explori and regularly authors white papers and shares insight with the industry at conferences around the world, including the Global Visitor and Exhibitor Insights Reports for UFI and SISO.
Prior to joining the exhibitions industry, Sophie worked in corporate events, with a number of well-known brands including Avon Cosmetics and Toyota.
Away from work, Sophie is an avid traveller, having ticked off many “off the beaten track” destinations including Djibouti, Turkmenistan and El Salvador.