Sophie Ahmed

24 + years in global events and media, including working on different event brands at Reed Exhibitions, Informa Connect and Informa Markets, Ascential over Cannes Lions and Money 20/20 and co-founder and previous CEO of The Virtual Events Institute. Expereince in physical and digital events and have been accountable and responsible for P&L. Have launched multiple events, including one in China which runs as a JV. Recently, have really got into event tech and the power technology has to enhance the event offering.