Simon was a founding partner of The Power of Events and has gone on to support the build and launch of www.thepowerofevents.org the platform designed to showcase, value and respect the UK Event Industry. Simon has helped manage a unique cross seven-sectors and 4 Nations collaboration unlike anything the industry has seen before .

He also served as Chair of UK Events during the pandemic. He has been involved with the partnership for over 12 years. He also served as an independent member of the Event Industry Board and a founding director of the Events Apprenticeship Programme Board.

His most high profile role in the UK event industry was the 10 years he spent as Director of Live Events for the COI, the UK governments marketing communications agency. His team designed and delivered a huge range of events, managed the approved supplier framework and worked with a broad range of creative agencies and suppliers on complex and challenging integrated communication campaigns.