Managing Director, The Business Narrative
Awarded Event Producer of the Year in 2020, Sasha has over twenty-five years’ industry experience as a producer of 1,000+ conferences and events, ensuring they deliver on their strategic vision and objectives. A Fellow of both the Chartered Institute of Marketing and Royal Society of Arts, Sasha is a former Mentor for the Fast Forward 15 and is a Visiting Lecturer in Event Management at Westminster University. Sasha curates virtual, hybrid and in-person events with purpose for think thanks, associations, non-profits and businesses, delivering measurable results and creating virtual events that feel more like engaging TV shows. Since early 2020, The Business Narrative team have moved from 100% in-person events to 100% virtual or hybrid events, scaling the business significantly. Steeped in decades of content curation, and with a background in digital and design, Sasha is the creator of two proprietary frameworks: The Event Narrative Framework to help create your event proposition, and the 4Ps of Digital Events to guide event planners on how to create and structure virtual and hybrid events. Sasha delivers training and consulting on event management, digital and hybrid events and event curation.