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Sasha Frieze

Sasha Frieze

Managing Director, The Business Narrative

Sasha Frieze is an award-winning event strategist, consultant, coach and trainer.
Sasha has worked for decades with clients across media owners, corporates and non-profits. Her clients include The Guardian, Times & Sunday Times, Incisive Media, Informa, The United Nations Foundation, The BMJ and the Open Data Institute. Sasha is a Non-Exec Director of the British Society for Haematology.
Sasha Frieze has distilled over thirty years’ and a thousand events’ experience into her Event Transformation Methodology framework.
Sasha is Fellow of The Chartered Institute of Marketing, The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London and judges industry awards.



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