Sarah is a strategic marketing leader with over 25 years’ experience across global companies including Big Four Accountants, some of the largest law firms in the world and market-leading consultancies. She founded Firecracker Strategic Marketing to being high impact, content-led, multi-channel marketing, sales and communications campaigns to her clients. She has delivered campaigns across 60 geographical markets and sectors, always evidencing revenue generation and increased brand profile.

Sarah delights in creating inspiring strategy, content and campaigns that cut through the noise in the market and challenge the status quo. She is passionate about fairness, kindness, empathy and integrity being at the centre of her business, believing that they are key to a happy and effective workplace and commercial success.