Sarah Cox brings extensive experience in the events industry to her role as Managing Director at Jonas Event Technology (JET) and Dataflow Events. She joined JET in March 2025 after eight years in senior roles at Noble Events and decades of experience across many parts of the industry, having worked as an organiser, a supplier, a general contractor and for an agency. Her leadership is defined by a focus on outstanding customer service, innovation and operational excellence. As a former ESSA Board member, Sarah has a broad and well-rounded understanding of industry challenges and opportunities, including H&S and sustainability. Her collaborative and energetic approach focuses on driving innovation and change to ensure that JET remains competitive, adding value to customers at all stages of the event lifecycle. JET delivers event registration and tech solutions for over 175 events internationally, and is a trusted technology partner for organisers and stakeholders across the events sector.