Sara is a Group Director and Account Strategist at mdg, where she works with event marketers and business leaders to turn complex challenges into clear, actionable marketing strategies. With over a over 15 years of experience, she’s known for blending big-picture thinking with practical execution—helping teams move from idea to impact without losing momentum. As both a dreamer and a doer, Sara specialises in building bespoke strategies that actually get used, guiding clients from concept through completion with clarity, focus, and intent.