Head of Conventions, ExCeL London
Samantha Shamkh has over 20 years’ experience working at ExCeL, with a specific focus on the associations market. In that time, she has built up a considerable understanding of the challenges and expectations of association boards, members, sponsors and other key stakeholders. Samantha has played a key role in developing the associations strategy at ExCeL and has built strong relationships with both national and international associations, helping them to successfully host their congress at ExCeL. Samantha is passionate about the events industry and has been a member of the ICCA UK & Ireland Chapter Committee for 3 years. She has played a key role recruiting new members, working on the programme for the annual conferences, managing the sponsorship relationship with Levy UK, presenting updates at Chapter meetings and identifying new ways of engaging the membership.