A Creative Director and Digital Creative Lead at DRPG, Ru has spent the past seven years shaping live, hybrid and digital experiences for brands including Amazon, EE, Lloyds Banking Group, GSK and Jaguar Land Rover.

An AI enthusiast and advocate for innovation, he champions a human-first but AI-empowered approach to creative execution. Working at the intersection of technology and experience design, he sees emerging tools as powerful enablers, but also powerful imitators. Technology can optimise execution, but it cannot replace originality, instinct or taste: the human edge that makes experiences truly resonate.

From large-scale live productions to hybrid broadcasts and immersive digital platforms, Ru blends technology with storytelling to create experiences that connect. He brings a clear perspective to the debate: empathy, creativity and intuition remain the difference between functional events and unforgettable ones.