Phoebe Cherry is a director and co-founder at Strive Events Agency. Phoebe has worked in b2b events for over 15 years, is also a trained coach, and lives in the Essex countryside with her husband and two dogs.

Phoebe is passionate about building an events business with wellbeing at the very heart of it, an empathetic leader that loves to bring out the best in people whilst never wavering on high standards of execution.