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Melanie Parkinson - System C

Melanie Parkinson

Head of Brand and Comms, System C

With over a decade of experience leading strategic marketing for high-growth, tech-enabled businesses, I bring a unique blend of brand vision, performance discipline, and hands-on execution. My expertise spans building and scaling B2C and B2B campaigns that drive awareness, engagement, and conversion across paid media, content, and events.

I have a proven track record in launching global websites, leading integrated campaigns, and building high-performing marketing teams. From global rebrands to sequenced, funnel-driven campaigns and executive-level communications, my work bridges technology, SaaS, and professional services always with a focus on measurable impact.

My approach is rooted in audience-first insights and creative ideas, aligning campaigns with industry tentpoles, editorial cycles, and consultancy frameworks. I thrive in interdisciplinary environments, collaborating with sales, product, and creative teams to deliver thought leadership, case studies, and events that enhance brand credibility.

Sessions


 

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