Innovation Director and Founder, Smyle
Matt has always been fascinated by the intersection between humanity and technology. It’s an area which allows him to draw inspiration from every walk of life and turn that inspiration into a real life experience that affects people and communicates powerful ideas. This fascination is part of the DNA of Smyle, the creative agency he founded in 1996 after leaving university, which specialises in thought-provoking live and digital experiences. Together with an incredibly talented team of strategists, designers and digital and technical specialists, he has overseen memorable physical and digital activations for clients including Rolls Royce, Red Bull, Salesforce, Facebook and Samsung. Smyle has picked up over 60 industry awards in the last 12 years, including UK Event Agency of the Year a record nine times – and most recently in 2020 for The Drum, EVCOM & C&IT. It has also been placed on the Sunday Times HSBC International Track 200 in 2019 and 2020.