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international confex 2023

Malcolm Ché

Malcolm Ché

Creative Strategy and Head of Innovation, Identity Global

Malcolm is an award-winning Creative Strategist and TEDx speaker with over 20 years of experience leading creative teams across events, broadcast television, advertising, and metaverse projects. His broad expertise across creative disciplines allows him to bridge gaps between creative and execution, consistently placing people at the centre of the experience. Malcolm pushes limits on what storytelling can achieve by harnessing emerging technologies like algorithmic video, XR, and the metaverse to produce tangible, award-winning work for global brands. Currently researching towards a Masters degree in Design Philosophy, Malcolm strives to redefine innovation with deep understanding across physical, digital, and Web3 landscapes, having played a pivotal role in developing compelling experiences.



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