Lucy Nicholls is the CEO and Creative Director of The PS Events Group, a creative event and immersive entertainment agency, she launched in 2010.

With a background in television, theatre, and production, both in the West End and on Broadway, as well as deep roots in the music industry, the agency is at the cutting edge of a new wave of high production, brand and people-based experience companies that leave a lasting impression on their audiences.

The agency’s portfolio is impressive, spanning conferences to parties, brand activations to product launches, and with some of the most well known names operating in experience marketing today, and at some of the biggest events on the planet.

Lucy continues to lead The PS Events Group with passion and personality, promising to never deliver the same event twice, whilst continuing her own education in understanding audience emotions, soundscaping, transforming spaces, and the profound effect an experience can have on an individual.