I have led and transformed marketing teams for 25+ years across FTSE 100 and SME businesses, B2B and B2C. I love marketing because it sits at the intersection of creativity and data, connecting every part of a business to what customers truly value.

In my recent roles, I’ve built high-performing teams, introduced marketing automation, and embedded data-driven cultures that deliver meaningful customer experiences and consistently hit KPIs. I work closely with sales teams to drive revenue growth and believe deeply in the power of content-led value exchange.

I see AI as a powerful enabler of modern marketing. When AI amplifies human creativity and curiosity, that’s where the magic happens—smarter decisions, stronger ideas, and better outcomes.