Lee is the Co-Founder and Director of Zentive Agency, a B-corp certified event agency focused on sustainability, innovation, and positive impact. With over a decade of global event experience, he has led major projects across sectors including pharma, medical foundations, tech, and finance.

He recognises the importance of fulfilling the industry's duty to commit to sustainable business practices and is dedicated to reducing the environmental impact of business events, ensuring that sustainability is at the heart of every interaction, virtual or in-person.