I’m Kelly Allen, Co-Founder of Unboring.
I’ve been working in events since I was 16, long before I ever stepped into cybersecurity. My career started on the ground delivering large-scale and high-pressure experiences, from the Olympics and the Royal International Air Tattoo to Badminton Horse Trials, Cheltenham Literary Festival, and countless private events. I also spent five years as a wedding planner, where precision, emotion, and expectation all collide.
That early career shaped everything I believe about events today.
Events are not logistics.
They are emotional moments.
They are trust accelerators.
They are where brands become real.
For over a decade, I’ve brought that mindset into cybersecurity marketing, helping some of the industry’s most respected vendors turn complex technology into experiences people actually remember. As the emotional strategist behind Unboring, I specialise in designing campaigns and events that move beyond booths and badges, creating moments that build belief, connection, and commercial impact.
I’ve led go-to-market strategies and experiential campaigns for brands including Pentera, Vectra, Abnormal, and Cylera, securing first-partner rights, driving pipeline, and winning industry awards along the way.
At Unboring, we are deeply passionate about the role events play in cybersecurity. In an industry built on trust, events remain one of the most powerful ways to build credibility, shorten sales cycles, and turn brands into communities.
I’m fiercely committed to breaking the rulebook in B2B marketing, championing women in tech, and proving that cybersecurity does not need to be cold, corporate, or forgettable.
When I’m not building campaigns or experiences, you’ll usually find me deep in behavioural science, drinking Diet Coke, or obsessing over stationery and colour pens. Neurodivergent, creatively wired, and proudly “neurospicy”, I believe the best events, like the best brands, are the ones people feel, not just attend.
My mission: to build brands that are loved, trusted, respected, and a lot of fun.