Jonathan Carter Chapman, is Marketing Director at Northstar Travel Group, with close to 20 years’ experience driving audience growth and engagement across B2B events and media brands.

He specialises in digital acquisition, paid search, email marketing and content led campaigns that turn attention into registrations, and ultimately commercial outcomes for organisers, sponsors and exhibitors.

In an AI influenced search landscape, Jonathan brings a practical, organiser side perspective on what still delivers in SEO and PPC, and what needs to change.

He has successfully overseen SEO programmes delivered with ASP across Northstar event websites, such as TravelTech Show and Business Travel Show Europe, helping generate sponsor and exhibitor enquiries after the events, not just in the month leading up.

Jonathan is also a member of the AEO Development Board, supporting the development of the events industry and the next generation of event professionals.