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Jon Monk is Head of Search Performance at ASP, helping event teams increase year round visibility across search engines and AI driven discovery, so their events are found more often, by the right audiences, at the moments that matter. He specialises in technical SEO, content strategy, and measurement, with a focus on turning organic visibility into consistent traffic, higher quality enquiries, and more registrations and exhibitor leads.

Jon’s approach is practical and outcomes led, improving how event websites are structured, how content answers real intent, and how performance is tracked, so teams can invest with confidence and stop wasting effort. He is passionate about making the event website the digital heart of the marketing mix, the place where attention is converted into action, and where every campaign, channel, and message connects back to measurable results.

Alongside delivery, Jon trains teams to build in house capability, running customer SEO and AI training, workshops, and masterclasses that demystify what is changing, what still works, and what to do next. He has previously spoken at Confex 2025, Event Tech Live, and on a panel at EN Indy 2025.