John has over 35 years of experience in the events industry as a PCO and technology specialist. He founded Shocklogic in 1997, where he leads an international and award-winning team to deliver event management technology. Thanks to his experience as a PCO, he understands from inside-out the opportunities and challenges that any membership-based organisation may face. John has a PhD in Quantum Physics from MIT and has previously been named one of the “Top 100 Movers & Shakers in Events” by Eventbrite, one of the “Top 50 Virtual Meetings & Events Innovators” by Eventex, and one of JLLive’s “Event Industry Gamechangers”. In both 2020 and 2021, he was listed as one of the “Top 100 Most Influential People in the Event Industry”. He is a member of EIC’s APEX COVID-19 Business Recovery Task Force, MESA’s Steering Committee, and the ICCA UK & Ireland Chapter Board.