Joanna is an experienced marketing and communications professional with broad knowledge of the public sector and agency experience. A strategic thinker, planner, copywriter and accredited coach with extensive experience of developing and delivering effective marketing, PR and advocacy strategies for the cultural sector, SMEs and big brands. Joanna and her team were responsible for The ACC Liverpool Group's comms strategy around The Eurovision Song Contest 2023, leading on all activity and crisis comms in conjunction with The BBC.