James lives and breathes brand experiences. With decades in the agency world, he’s built a reputation for bold, strategic thinking that drives standout results across gaming, media, entertainment, and tech. He’s led high-profile campaigns, developed lasting client partnerships, and delivered real business growth, all by putting customer experience first. What sets James apart is his belief in collaboration and pushing creative boundaries. He’s especially proud of how his team brings that same energy and dedication to every project, no matter the challenge or extra effort it takes. Most recently, he served as Chair for The Drum Network Agency Leader Peer Groups (Feb 2023 – May 2025), mentored rising talent as an EVCOM Realise Award Mentor (Jan – May 2025) and is a current member of the CN Agency100 program.