Isobel joined Informa (via IIR) in 1991 and has undertaken several marketing roles since then.

As CMO for Informa Connect, Isobel is responsible for £80 million+ of annual delegate revenue and manages marketing strategy and best practice across the division including brand, data, digital insights & analytics, SEO, SEM, content, social, telesales and campaign management. Within this role she is responsible for driving change and re-shaping the product and marketing strategy and teams to align with this goal and to effect both top and bottom line growth.