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international confex 2023

Felicia Asiedu

Felicia Asiedu

Marketing Director, Cvent Europe, Cvent

Felicia is the Marketing Director for Event Marketing and Management solutions at Cvent
Europe. She has over 16 years’ sales and marketing experience in fast-moving technology
organisations and is an experienced CIM qualified marketing professional. She has run events
both personally and professionally throughout her career and is instrumental in delivering
Cvent’s flagship annual European event Cvent CONNECT Europe among other events.
Felicia has a background in content and marketing management and is currently responsible for
the strategic direction of the Cvent’s marketing team in Europe including expansion planning,
brand management and strategy, digital experiences, campaign planning and execution, demand
generation, lead management and event management. She regularly speaks on topics including
marketing, events, technology, self-belief and DE&I at conferences, exhibitions, roundtables,
awards and other business events.
She is one of the co-founders of M&IT Award winning organisation the Diverse Speaker Bureau,
is one of the FastForward15 Diversity Ambassadors and sits on the Diversity and Inclusion
Council within Cvent. Felicia is passionate about marketers pushing the boundaries of technology
to enhance creativity, increase flexibility and reduce waste (of time, money, effort, and
materials) whilst personalising experiences for customers, prospects and brand advocates
through both digital and offline channels.



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