Skip to main content


international confex 2023

Danny Scoffin

Mr Danny Scoffin

Head of Marketing, Sarah Belcher Events

I started as head of Marketing for Sarah Belcher Events & Krazy races in 2021. That’s right, while events across the country were being cancelled, due to a global pandemic, I decided to join the events industry!
The truth is, I wouldn’t want to be anywhere else.

When Sarah asked me to join her it was a no brainer. I joined the company after spending 5 years managing the events and marketing for numerous shopping centres across the country. My job involved creating & marketing events that convert the additional footfall generated by the events into spend for the retailers.

These five years showed me that you can give people great, free events while supporting businesses. That's exactly what we are trying to achieve with Sarah Belcher Events through our Free to attend Krazy Races events.