international confex 2023

Crystal Adair-Benning

Crystal Adair-Benning

Copywriter Word Magician, Word Magic Copywriting

Crystal Adair-Benning is best known for her Word Magic as a Copywriter & Ghostwriter. She specializes in writing online copy for Event Pros that converts, connects, and creates conversation. Her company Word Magic has been behind 3 NYTimes bestsellers and hundreds of bestselling companies and humans. A former 2-decade luxury events career (Distinct Occasions) allows her to write from the heart of the Industry. When she’s not covered in pen ink, she remains covered in tattoo ink, is a puppy momma, badass wife, and digital nomad.