Christopher Werth is an internationally recognised creative expert in experiential marketing. He studied theatre directing and was a director at the Schauspielhaus Bochum. After working as a copywriter at advertising agencies such as Jung von Matt and MullenLowe, he is now Chief Creative and Metaverse Officer at the event and live marketing agency VOK DAMS worldwide, where he creates better and more impactful results for his clients. Based in Berlin, he researches metaverse and XR, writes a gaming column and speaks at universities and international conferences.