Caylee Donaldson is the Founder and Director of CDonaldson Marketing (CDM), a specialist event-led marketing consultancy supporting B2B events, conferences and summits with strategic, data-driven marketing expertise. She launched CDM in 2024 after more than a decade in senior marketing roles within the events and business services sector, driven by a passion for delivering measurable results and solving commercial challenges within fast-paced businesses.

Prior to founding CDM, Caylee led high-impact marketing strategies for organisations including Hanson Wade, Clarion Events and GovNet, delivering outcomes such as significant growth in new business sales, improved conversion rates, and enhanced engagement through data-informed campaign execution. Her work has been recognised with industry accolades, including an EN30Under30 award and campaign awards for event marketing excellence.

At the heart of Caylee’s approach is a blend of strategic thinking, data insight and practical delivery — helping event teams drive delegate demand, sponsor value and long-term commercial success. She holds a First-Class Level 7 Postgraduate Diploma in Data-Driven Marketing from the IDM, along with certifications in digital marketing, SEO and leadership.

Known for her clarity of thought, commercial focus and engaging facilitation style, Caylee moderates with an emphasis on connecting big ideas to practical outcomes, ensuring conversations are insightful, relevant and actionable for audiences and stakeholders alike.