international confex 2023

Alistair Turner

Alistair Turner

Managing Director, EIGHT PR & Marketing

Alistair Turner is Managing Director of EIGHT PR & Marketing, a specialist research, marketing and creative agency servicing the events industry. Alistair has over 20 years’ experience in the PR and events industries, working closely with the key trade associations as well as the international government.

He has also been a government advisor on the 2012 London Olympics and the 2014 and 2018 Commonwealth Games, 2017 Rugby World Cup and 2019 ICC Cricket World Cup. Finally, he has been involved in ministerial briefings on the events industry at Secretary of State level and below. He was heavily involved with No.10 on its development of the ‘Britain is GREAT’ initiative, and the ‘Events are GREAT’ implementation of that campaign.

Alistair is also the author and presenter of the ibtm Global Trends Report, the most comprehensive trends report in the global MICE industry, and has presented its findings and predictions in three continents. His insight into the Virtual Experience Economy, has changed the way the industry is looking at the next decade, and its understanding of technology, ethics, security and sustainability trends.

He is a regular speaker on events at a number of universities including The University of Hertfordshire, MMU (Manchester), Westminster, Greenwich, Sheffield, Birmingham University College, Coventry, and St Margrets (Edinburgh). He is also a regular contributor to The Events Academy educational programmes.

Finally, Alistair is a passionate and highly active advocate for the events industry as a modern form of marketing and business communication. He was recently a founder of a wellness campaign within the industry to challenge mental stress and health practices amongst event professionals.