Alison is an experienced event marketing professional with 27 years' experience encompassing conferences, exhibitions, awards, publications, marketing and PR. She is passionate about delivering exceptional events to both exhibitors and visitors.
As CMO at Easyfairs, she is responsible for the global strategy for marketing, intelligence and technology to ensure operational effectiveness for all marketing functions across the group. Her role covers organisation design, processes, technology, digital and ultimately delivery of marketing quality to deliver excellent events and ROI for exhibitors. She oversees group marketing programmes, corporate marketing, marketing processes, global brand strategies and plays a key role in the company’s digital transformation.
Before joining Easyfairs, Alison spent nine years at Venture Marketing Group working on its exhibitions, conferences, awards and publications, with a particular emphasis on building high level and valuable content across all products. Her early career included roles as a conference producer at Centaur and PR account director.