Adam is passionate about innovation in the meetings and events sector. Winner of the miAlist in 2020 he has been committed to the recovery of the industry. UKickstart, a national hybrid event, involving 12 associations and 15 venues was pioneered by Adam to highlight the opportunities technology offers for future events. As Vice Chair of the HBAA Technology Committee, Associate Director for ITM and a contributor to the IACC Meeting Room of the Future report he takes a keen interest in both technology and design. He has spoken about Hybrid Events at the EMA & L&P Hybrid Event Showcase and at the Hire Space EventLAB sharing best practice and highlighting the route back to face-to-face meetings.