Ade helps Event Organisers to assess, deploy and maximise the benefits of Event Technology to increase Revenue and NPS. His background is in Digital Product Management, having worked for 10 years in the Telecoms industry managing the digital transformation of Sales, Marketing and Service functions. Ade joined the events industry in 2015, working for Reed Exhibitions (RX Global) as Global Head of Digital Innovation. He has helped bring dozens of products through testing and implementation, with the best scaling globally. He now works freelance for Organisers and Vendors helping bring products and customer experience together successfully.