Mapping Land and Sea: Designing an Interactive Floor Plan for a Complex Layout

When an event stretches across both land and water, a traditional floor plan simply isn’t enough.

For the 65th Genoa International Boat Show (Salone Nautico), held at Genoa’s Waterfront Marina, organizers faced a unique challenge: how to clearly represent indoor halls, docks, floating exhibits, and visitor pathways in one intuitive digital experience. 

The layout combined pavilions on land with boat-shaped stands in the marina — a format that made static maps difficult to read and even harder to update during the show.

To solve this, we designed an interactive floor plan that brought clarity to complexity.

ExpoFP team created custom boat-shaped booths and standardized them for readability. A two-level navigation system allowed visitors to move seamlessly between land and sea areas. Wayfinding paths connected docks, entrances, and amenities, helping attendees plan their journey more efficiently.

The result was a responsive, easy-to-navigate digital map that supported both visitor experience and operational efficiency. Attendees could find exhibitors, theaters, and public areas with ease, while organizers reduced coordination friction across teams.

When an event stretches across both land and water, a traditional floor plan simply isn’t enough.

For the 65th Genoa International Boat Show (Salone Nautico), held at Genoa’s Waterfront Marina, organizers faced a unique challenge: how to clearly represent indoor halls, docks, floating exhibits, and visitor pathways in one intuitive digital experience. 

The layout combined pavilions on land with boat-shaped stands in the marina — a format that made static maps difficult to read and even harder to update during the show.

To solve this, we designed an interactive floor plan that brought clarity to complexity.

ExpoFP team created custom boat-shaped booths and standardized them for readability. A two-level navigation system allowed visitors to move seamlessly between land and sea areas. Wayfinding paths connected docks, entrances, and amenities, helping attendees plan their journey more efficiently.

The result was a responsive, easy-to-navigate digital map that supported both visitor experience and operational efficiency. Attendees could find exhibitors, theaters, and public areas with ease, while organizers reduced coordination friction across teams.