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25 Oct 2023

Joi, appoints Catch the MICE in collaboration with i3 Events, to drive their global event-sector business

Catch the MICE Stand: G20C
Joi, appoints Catch the MICE in collaboration with i3 Events, to drive their global event-sector business

In a strategic collaboration, the Australian based software team at ‘Joi’, have exclusively partnered with Catch the MICE and i3 Events to lead their business development across North America and European markets.  Both Catch the MICE and i3 Events are representation agencies who specialise in the promotion of event-technology and in-person event solutions.

Joi is a collaborative planning and scheduling software for events. It is designed to help event planners organise successful events with greater efficiency and accuracy. The software provides teams with a centralised collaborative platform to manage every element of an event, acting as a “one source of truth” for all event-related information.

With Joi, you can build and manage your program, agenda, or event schedule, publish it to your website and view it on mobile devices. You can also create schedules that are easy to build, share, and update. Additionally, and most importantly, Joi allows you to manage your budget by keeping track of revenue, costs, quotes and cash flow all in one centralised application.

Rob Vass, Co-Founder and Director of Joi said ‘Our launch of Joi happened right around the same time as the worldwide lockdowns due to the pandemic. Fast forward nearly four years, and I'm delighted to announce that we have a wide range of happy and returning clients who have played a crucial role in refining our latest version of Joi. Our software for event planning and scheduling has received an overwhelmingly positive response thus far, positioning us well for entry into the global events-market. We are thrilled about our partnership with Catch the MICE and i3 Events, as they are fellow professionals in the event industry who truly understand the sector's intricacies and the challenges that event organisers encounter, as well as how Joi can be a valuable asset.

Stuart Mitchell, Managing Director of Catch the MICE said “From the moment we connected with Rob and the Joi team, there was an instant rapport. Being fellow professionals in the event industry, they grasp the challenges we've all faced in recent years and recognise how their product can be a valuable solution. What's even more commendable is their pricing strategy, making the software accessible to both large event-agencies and independent event producers alike. They envision that the entire event community will adopt this tool as a primary solution, exploring innovative ways to apply it in various aspects of event execution. Personally, I see significant potential for its application across various disciplines within our sector, and I'm eagerly anticipating where Joi will be five years from now. We’re excited about sharing the journey ahead with them."

Keith Johnson, Managing Director of i3 Events said “We have been collaborating informally with Stuart and the team at Catch the MICE for a number of years now and have been impressed with their ethos and approach to the market. I have personally enjoyed the benefits of using Joi on a number of global projects we have been involved in and can see the scope for global expansion. We will be working closely with Catch the MICE in the US to further amplify the work they will be conducting in the UK and across Europe."

To find out more, please visit either or or contact Stuart Mitchell at Catch the MICE via or alternatively by telephone +44 (0)7771 946614.

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