Grip launches AI Assistant to resolve up to 80% of event participant queries

Grip, the AI-powered event platform built for engagement, has today launched its most advanced feature yet: the AI Assistant. Designed specifically for commercial event organisers looking to do more with less.

Built directly into Grip’s platform, the AI Assistant instantly resolves attendee, sponsor and exhibitor queries using real-time, context-aware event data. No more repetitive support tickets, no more overwhelmed participants, just smart, scalable support at every stage of the event.

“It’s like giving every participant their own concierge,” says Tim Groot, CEO and Founder of Grip. “Except this one’s powered by the richest event data in the industry.”

Built to solve real problems:

• Attendees can’t find the right sessions or people fast enough? Solved.

• Exhibitors struggling with friction? Sorted.

• Support teams drowning in FAQs? Not anymore.

Unlike generic bots, Grip’s AI Assistant pulls from live session data, exhibitor details, participant behaviour and even organisers’ own documents, delivering personalised answers that drive action.

Here’s the kicker: there’s zero setup time. Tick a box, brand it your way, and it’s live. The assistant lives where your event data already does, meaning no lengthy API integrations or technical gymnastics.

Available wherever your attendees are:

• Mobile & desktop event apps

• Onsite support tools

• Soon: email, kiosks and your event website

With continuous learning, multi-channel access, and enterprise-grade security, this isn’t just a chatbot, it’s the smartest way to elevate your entire event experience.

Now available for all Grip customers.
Speak to your account manager or visit: grip.events/products/ai-assistant