Go Swag to Exhibit at International Confex with Focus on Smarter Event Merchandise

Go Swag has confirmed it will be exhibiting at this year’s International Confex, where it will showcase a more practical and results-driven approach to event merchandise. The company will highlight how brands can turn giveaways into useful marketing tools, instead of wasted budget.

Event swag is often the first physical touchpoint between a brand and an attendee. When it’s well planned and high quality, it builds trust and brand recall. When it’s rushed or poorly chosen, it can make a brand look disorganised or low value.

Ben Greenock, Co-founder & CCO at Go Swag said “Your swag is a physical reflection of your brand. When it’s thoughtful and well executed, it drives results. When it’s rushed, it sends the wrong message.”

Industry research shows that most recipients remember the brand behind a useful promotional item and are more likely to do business with that company later. But many exhibitors still fall into the same common traps, ordering too late, choosing the cheapest items, ignoring sustainability, and failing to plan how products will be distributed or tracked.

At the event, Go Swag will share simple ways to avoid these mistakes.

One key message is to plan merchandise earlier. Last-minute ordering often leads to limited stock options, rushed branding, and quality issues. By planning sooner, brands have more choice, better quality control, and stronger alignment with campaign goals.

Product usefulness is another major focus. Cheap, disposable items are often thrown away quickly, wasting both money and opportunity. Go Swag encourages brands to choose practical items people will keep and use to extend brand exposure long after the event ends.

Sustainability will also feature strongly on the stand. Attendees are paying closer attention to materials and sourcing, and eco-friendly products can positively influence brand perception. Go Swag works with suppliers that offer reusable, recyclable, and responsibly sourced options, helping brands meet both marketing and ESG goals.

The company will also demonstrate how modern merchandise programs can support lead generation and measurement. Options include QR and NFC-enabled products, digital gift claim pages, and tiered reward strategies for different audience groups. These tools help connect physical swag to digital follow-up, making it easier to track engagement and prove ROI.

Logistics is another area where many event teams struggle, especially for international shows. Shipping delays, customs issues, and on-site storage problems can quickly create stress. Go Swag supports global warehousing, direct-to-recipient delivery, and on-demand swag stores to reduce risk and simplify distribution.

Rather than treating merchandise as a one-off order, Go Swag promotes a managed program approach, covering product selection, branding, sustainability checks, global fulfilment, and reporting.

“Prepared brands are more confident on the show floor,” Ben Greenock added. “We help teams remove the guesswork and run merchandise programs that feel smooth and professional.”

Visitors to the stand will be able to explore Go Swag’s premium product ranges, planning frameworks, and distribution models designed to make event merchandise more useful, more sustainable, and more effective.