Dubai kick starts business events safely
Dubai’s business events sector is gathering momentum into 2021, with a number of major meetings and conferences taking place through the rest of the year and key bids being won as planners look ahead confidently.
With globally-recognised practices now embedded across venues, hotels, airport and other touchpoints across the city, international and local business events have resumed in Dubai, with a robust framework for planners set in place to ensure the health and safety of all delegates and participants.
Enabled by clear guidelines from Dubai Tourism and an aligned approach taken by stakeholders across the public and private sectors, the industry has been rapidly and safely rescaling, with local business events resuming on 15 September and international business events following suit since 1 October. This came after Dubai opened up for international tourism on 7 July.
Comprehensive protective measures to safeguard delegates, speakers, exhibitors and all staff involved with events include:
- Mandatory facemasks for all participants
- Temperature checks upon entry into the venue
- Contactless registration and delegate pass collection
- Pre-sanitised delegate packs
- Pre-sanitised F&B packs
- Regular sanitisation and cleaning around the venue including chairs, microphones etc.
- Social distancing around the venue including plenary and on-stage seating
Watch a video of a Dubai event taking place safely here:
Similarly, robust measures are also in place across the business events and tourism ecosystem – from Dubai’s airlines and airports to hotels, malls and restaurants – giving confidence to planners as they look to resume meetings over the coming months.
Underlining this, Dubai has received the Safe Travels stamp from the World Travel & Tourism Council and also implemented its own Dubai Assured stamp to demonstrate that establishments are following public health protocols.
Throughout the global Covid-19 pandemic, Dubai Business Events (DBE), the city’s official convention bureau, has maintained its activities and engagement with meetings industry professionals globally, primarily through a rich programme of webinars and virtual meetings. It is planning to combine these digital efforts with a resumption of international roadshows, sales missions and a strong presence at trade shows in 2021.
The city has also recently marked a number of major bid wins as meetings professionals around the world look to get their plans back on track. DBE has worked with stakeholders across Dubai to add a number of new events into the pipeline in recent months, including the following, all taking place in 2021: International DIP Symposium on Diabetes, Hypertension, Metabolic Syndrome and Pregnancy; World Independent Advertising Award Conference; and Omnilife Latin America Incentive.
Among the events awarded to the city are a number that have been relocated to Dubai, with organisers taking advantage of the city’s rapid response to the pandemic and the implementation of effective health and safety protocols.