CTW Events shines at International Confex 2025: Madison Ayache delivers powerful insights on Purpose-Driven Team Building
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At the International Confex 2025, the UK’s premier MICE (Meetings, Incentives, Conferences, Exhibitions) industry event, CTW Events showcased the power of purpose-driven team building. Our Vice President, Madison Ayache, delivered an insightful presentation on “Innovation in Team-Building & the Power of Purpose,” offering valuable insights into the evolving landscape of employee engagement and wellbeing.
The changing face of employee engagement
The modern workplace is seeing a significant shift in what drives employee satisfaction. Approximately 74% of employees find greater fulfillment in jobs that offer opportunities for positive social and environmental impact. This statistic underscores the growing importance of purpose-driven initiatives in today’s corporate environment.
The impact of workplace morale
Poor workplace morale can have substantial financial implications. Unresolved depression accounts for a 35% reduction in productivity, while wellbeing issues in a small team of 25 employees can cost a company an average of £32,500 (approximately $41,375 U.S. dollars) per year. On the flip side, engaged employees are 21% more productive, and engaged workplaces see 41% lower absenteeism and a 21% increase in profitability.
Innovative approaches to purpose-driven team building
Our presentation highlighted various innovative approaches to purpose-driven team building, categorized into environmental, emotional, physical, and social initiatives. These ranged from restoring community gardens and implementing bike-to-work schemes to organizing corporate retreats and volunteering events.
Real world impact
To illustrate the effectiveness of these approaches, we shared examples of impactful initiatives. These included an app-based scavenger hunt combined with a hygiene kit build for KPMG, and a partnership with Amazon to pack 100,000 kits supporting those affected by the Ukraine war.
Looking ahead
At CTW Events, we’re committed to creating meaningful team-building experiences that drive positive change. Our presentation at Confex 2025 reinforced the importance of purpose-driven activities in fostering employee engagement, enhancing workplace wellness, and creating measurable impact both within organizations and in the broader community.
For those interested in transforming their team-building initiatives, we invite you to explore how CTW Events can help your organization unlock the power of purpose-driven team building.
Book your event with CTW Events today!