Built for Growth: Meet mdg at Confex 2026

Now in our sixth year exhibiting, we’re no strangers to Confex. It’s become one of the highlights 
of our calendar: a chance to reconnect with peers, hear what’s really happening across the 
industry, and have the conversations that shape what comes next.

This year, you’ll find us at Stand J10C — as mdg.

Following our acquisition last year, Tag Digital has integrated into the mdg brand, combining  deep digital performance expertise with broader strategic, creative and data capabilities to  create a true powerhouse event marketing agency.
The team hasn’t changed. Our focus hasn’t shifted. Events remain at the heart of what we do.

What has evolved is the scale of what we can offer organizers and associations. With expanded 
capabilities and a more integrated approach, we’re better positioned to support long-term 
growth, including international expansion, audience engagement and retention.
Confex is the perfect place to share what our evolution means for the industry and for the events you’re building.

Each year, we release our Benchmarking Report, built from data across more than 100,000  paid advertising campaigns spanning various industries, regions and event objectives. It’s 
become a trusted reference point for organizers looking to understand performance in context.
This year, that report evolves along with us. We’ll be launching The Event Industry Trend Report 2026 at Confex, expanding beyond paid media to reflect the broader realities of modern event marketing. Confex attendees will be the first to access the report.

The report includes insights across:

• Paid Media Benchmarks
• International Attendance
• Organic Social & Influencer Marketing
• Registration & Retention Strategy

Event growth today is multi-dimensional. It’s not just about driving registrations, it’s about building sustainable audience momentum.
Be first to sign up here 

We’ll also be hosting a panel on Day 2 at 11am on the Exhibition HQ stage: “Just go viral? Smarter marketing tactics for modern exhibitions.”
The session will explore what’s genuinely driving event growth right now, and where organizers should focus their attention as we plan for 2026.
If you’re attending Confex, we’d love to see you. Stop by Stand J10C, reconnect with the team and explore what’s possible when performance, strategy and creative thinking come together in one place. You’ll have a chance to win some fun sweet treats and prizes, too!