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12 Jun 2024

B2B Industry Stats

B2B Industry Stats

We hear it all the time. The B2B industry is a dynamic and ever-evolving landscape, where staying ahead means keeping up with the latest trends, statistics, and insights. Whether you’re a seasoned professional or new to the sector, understanding the current state of the B2B world can significantly impact your strategies and success.

Whether you’re looking to enhance your marketing efforts, streamline operations, or explore new growth avenues, these facts will equip you with the knowledge to make informed decisions and drive your business forward.

80% of organisers identify in-person events as their organisation’s most impactful marketing channel. (

The UK exhibitions industry generates £9.4bn in trade, attracts 6.1 million global visitors and provides 99,000 jobs. (Exhibition News)

67.4% of organisers switched or intend to switch event soft ware vendors in the next year. (Bizzabo)

60% of companies that hosted a blend event formats noted in-person get-togethers have been the most effective for generating revenue. (Splash)

77.7% of attendees agree that B2B conferences offer an ideal networking environment. (Bizzabo)

24% their biggest challenges for implementing sustainability into events is their lack of knowledge, skills, and resources. (AMEX GBT)

35% of attendees say that the biggest value of online events is having easy access to educational content. (Freeman)

95% of high-performing events ask fewer than 20 questions in their registration forms. (Splash)

31% of B2B buyers attend industry events as part of their purchase process. (Marketing Chart)

82% of attendees prefer to attend in-person events, while 17% say their preference depends on the event topic. (Freeman)

98% of users utilise the digital agenda feature on event apps. (Skift)

Will these stats and insights impact your strategies?
By leveraging the latest data and adapting to the evolving needs of the market, B2B professionals can drive their businesses forward, foster meaningful connections, and ultimately achieve greater success in an ever-competitive industry. Stay ahead, stay informed, and continue to evolve with the B2B landscape.

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