Exposure Analytics will be making a return to International Confex in February 2020, six years after making their debut as a company here in 2014, when their technology to capture event analytics was used for the first time. Over the last six years it has been deployed at over 3500 events including exhibitions, indoor and outdoor activations, sporting events, and festivals.
Back at Confex in 2014 they were known as Forge SP and offered a range of services to events and festivals. Now they concentrate on what their clients really want and need – useful, reliable data that can be used to analyse exhibitions, events, activations, and more. In a digital world, where marketing managers can measure likes, clicks, shares, time spent on websites and email open rates, they help bridge the gap at physical events. Their digital analytics provide footfall data, movement flows around a stand, event, or festival, as well as dwell time and engagement rates for your activity. They’ve widened and grown their client list - supporting events, activations and clients across the globe.
The technology has evolved rapidly since their 2014 debut. Exposure Analytics’ Apex sensors mean spaces as small as 1m2 can be measured. Their innovative Aperture system uses facial and mood detection software to determine the demographic profile and sentiment of an audience without interrupting their experience. It analyses complex facial expressions and characteristics anonymously – allowing exhibitors to capture age and gender as well as emotional reaction to activations and video.
Rob Murdoch, Commercial Director, said: “We’ve come a long way since 2014 and we’re thrilled to be back at the event where it all began. Come and find us at stand F40C and see the range of sophisticated technology we provide to help you stop guessing and start measuring the effectiveness of your events.”