Roundtables

Roundtable 1: How is video transforming event marketing and where can organisers can maximise impact? (Moderator: ReelFlow)
Explore where video can have the greatest impact, from boosting registrations and supporting exhibitors to creating more engaging on-site experiences and extending the value of events long after they close. Join fellow event professionals to share experiences, discuss challenges and exchange practical ideas for making video a more effective part of your marketing strategy.

Roundtable 2: Can Event Tech Finally Move Beyond Operations? (Moderator Dr. Barış Onay)
Event technology has made events easier to run. But has it made them easier to grow?
For years, the stack has focused on registration, apps, lead capture, matchmaking and reporting. Useful, yes, but mostly operational. As AI and audience data mature, the bigger opportunity is whether event tech can move upstream and become a strategic asset.

Roundtable 3: Audience Acquisition in 2026: What's Working When Attention Is Scarce? (Moderator: Charlie Carter, Mash Media)
Email fatigue, social algorithm changes, rising ad costs. How are event marketers actually finding and converting new audiences right now?

Roundtable 4: Building an AI-Ready Event Team (Moderator: Georgina Kay, Mash Media)
We've talked about what AI can do. Now let's talk about what's actually happening. In this roundtable, we'll dig into the tools event teams are genuinely using day-to-day, where the confidence gaps are, and what it takes to move from occasional experimentation to consistent adoption across your organisation. What's your AI policy, who owns it, and how do you bring a whole team along without leaving anyone behind?