International Confex 21

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Why is being an attendee not the same as being a viewer?

22 Jun 2021
Sales & Marketing Academy
Virtual and hybrid events
2020 did not change the event industry, it changed the attendees and the way they started to approach events through technology. What are the different types of attendees? How can we get all of them to participate and feel part of the event experience? How can we grow the event once it is over? Is it possible to have only post-event attendees? We will answer all these questions and explain how technology is the common thread that connects all types of attendees and makes them feel equals despite their differences.
Kevin Lorch, UK MD - EventsCase

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