International Confex 21

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Grow Data, Engage Attendees and Build Revenue Through Digital

01 Sep 2021
Marketing Theatre
Marketing

Event marketers have demonstrated resilience and innovation over the last 18 months - pivoting strategies, dealing with cancellations and shifting priorities. Now is the time to get re-energised and laser focused on the areas that will make the difference. Join Growth Manager, Francesca, to understand how paid media will help you meet your goals.

Learn about the good, the bad and ugly from the last year and the best practice that has emerged for event organisers in digital from lead generation to digital sponsorship.

You will learn:

  • How to capture good quality leads, nurture and convert
  • How to generate revenue using data and digital
  • Engage your audience year round with 365 content campaigns
  • How best to utilise first party data as we move to a cookieless world
  • Benchmarks and what is good for attendee marketing-virtual & live

Tag Digital is a paid media agency who support the world’s leading event organisers reach their goals using search, social and programmatic.

Speakers
Laura Davidson, Co-Founder - Tag Digital

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