International Confex 21

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The Rise of Intellectual Capitalism

01 Sep 2021
Association Event Forum

A discussion on the growing trend towards destination/association alignment in sectors which can contribute towards the mission/purpose of an association congress, and the legacies which are derived from them. Using an association and destination as a case study to look at the broader picture of destinations developing their growth/knowledge economy potential in a particular cluster by way of attracting events and accompanying knowledge/investment/talent from the professional community.

Barbara Calderwood, Divisional Director Engagement, Associations & Communities MCI UK - MCI Group
James Latham, Producer - The Iceberg
Mickael Benaim, Head of Research - SFA Connect
Samantha Shamkh, Head of Conventions - ExCeL London
Suzanne Singleton, Head of Associations - London & Partners

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