International Confex 21

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Measuring the impact of events on business objectives

01 Sep 2021
Keynote Theatre
Other

Over 60% of event organisers say that using metrics to effectively measure event performance is a key challenge they are hoping to tackle over the coming years. So, where do you find the metrics to effectively measure and report on the performance of a corporate market-facing event?

In this session, Explori’s Associate Research Director, Guy Garside, and Relationship Manager, Alex Temple, share a proven model for proving the impact of events on your business objectives. Attend to learn:

  • The must-have metrics for reporting event performance
  • How to leverage your event tech stack
  • Translating data into actionable insights
Speakers
Alex Temple, Relationship Manager - Explori
Guy Garside, Associate Research Director - Explori

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