State of the Nation: Latest insights for the events industry
22 Jun 2021
Live events are here to stay, but to what degree and in what capacity? The accelerated adoption of virtual events has left many questions unanswered . How much of the virtual ‘hype’ is simply a symptom of the times and how much of it is an indication that virtual / hybrid events are here to stay? Attend to learn: - How virtual events perform against key performance indicators - Attendee expectations of event organisers post-pandemic - The relative strengths of virtual in the eyes of attendees - Has virtual added a new step in the attendee journey?