Measuring the impact of events on business objectives
Over 60% of event organisers say that using metrics to effectively measure event performance is a key challenge they are hoping to tackle over the coming years. So, where do you find the metrics to effectively measure and report on the performance of a corporate market-facing event?
In this session, Explori’s Associate Research Director, Guy Garside, and Relationship Manager, Alex Temple, share a proven model for proving the impact of events on your business objectives. Attend to learn:
- The must-have metrics for reporting event performance
- How to leverage your event tech stack
- Translating data into actionable insights