International Confex 21

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Selling personality, not products

23 Jun 2021
Sales & Marketing Academy
Introducing the Rego approach. A way of effectively building on the principle that people buy into people, not products or services. Understanding how behaviour undoubtedly leaves clues, and how adapting your approach to build powerful, collaborative partnerships with your customers is the difference between good and great salespeople.
Bea Johnston, Commercial Project Executive and Behavioural Scientist - Rego

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